Friday, June 02, 2006

Caught with their hands in the cookie jar

Autoblog: Network truck stop showdown at the Flying J

A consortium of networks including ABC, CBS, Fox, Turner Entertainment and Disney have banded together to file a federal lawsuit against the Flying J truck stop chain.

Apparently, the chain of 178 travel plazas and fuel stops has taken to substituting outside commercials for their own spots in every location that has a trucker's lounge playing a service called Plaza TV. Basically, this is made possible by a little box called the segOne 2000 LS, which detects commercials in normal broadcasts, them replaces them with new ones. In this case, trucker-specific ads for Flying J, which itself turns around and charges other companies $31,250 per month for a 30-second spot on Plaza TV.

You just have to wonder what passes through people's minds sometimes. Use someone else's programming and insert your own commercials. Gee, I wonder what will happen when "someone else" finds out about it.

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